With the help of a market research technology consultant, who previously led I.T. for one of the largest global research firms, we reviewed all of the industry-leading software options, as well as many of the smaller players. Ruby, with its seemingly infinite ability to customise and adapt to varying customer demands, was clearly more flexible, powerful, comprehensive, and able to be automated than the alternatives. Overall, we have been absolutely delighted by the capabilities and flexibility of the Ruby product, the technical competency and service mentality of the Red Centre and Knowledge Navigators personnel, and the potential they both have to advance the efficiency, quality and capability of our organisation.

Jeffrey I. Goldstein, President, AcuPOLL Precision Research Inc. Ohio, USA