Ruby provides an intuitive data analysis environment
- Ruby has been built to work in the way a professional researcher works
- everything is where you would expect it to be
- running a crosstab is an easy “drag & drop” operation
- context-sensitive help is available on all screens
One click to change from Table to Chart to Perceptual Map to Gauge report views
One click to toggle frequency, row%, Col%, sort, hide rows/columns, show/hide statistical significance
Filtering and weighting can be applied selectively to individual variables or the entire report
Nesting variables is easy to achieve via “drag & drop”
Extensive in-built statistical screen to run any and every stats test imaginable
Regression, Clusters, Factors, CHAID and direct access to thousands of “R” packages
Build your banners and nets with drag and drop
What about a table with Top of Mind, Unaided Brand Awareness, Unaided Ad Awareness and TotalAwareness on the banner?
- just drag and drop the variables into the grid constructor
- once constructed, use this new variable as you would any other Ruby variable
Save report specification defaults and apply them to any new report
Create, save and reuse any banner with any amount of inherent complexity
Multiple weighting variables – created in Ruby as special variables
Construct nets on the fly or save them as an additional code in the variable
- DP need not be involved to do this – eliminates wait time
Complex indices and “Black box” algorithms are simple to implement
- we have not yet encountered one we could not implement in Ruby
Easily export your report decks to Excel or PowerPoint with Ruby formatting maintained. (Push)
Modify the report format in Excel or PowerPoint as you wish – pull just the data to update it
Use our supplied macros to update just the data in one, or all reports, from within Excel or PowerPoint. (Pull)
Apply your Excel skills to create custom dashboards for your clients in Ruby Laser
Don’t just believe us – contact our sales team (sales@madampc.com) and we will put you in touch with a current Ruby user who can provide their perspective.