Ruby on the desktop 
Import from anything, any data complexity, interactive analysis, talk to MSOffice, export to anything. Read more. Got Quantum problems? Read more. Watch a video tour of Ruby.
For Senior Management
Ruby is a very mature, stable product, running millions of crosstabs per week, over many years, in very diverse environments. Ruby generates reports faster than any other cross-tabulator on the planet. Its award-winning architecture provides unrivalled speed and data-handling capabilities. Ruby provides Quantum levels, making it a viable alternative to Quantum. Ruby Laser and RubyGo provide on-line reporting and cost-effective dashboards.
For Analysts
Ruby’s interface has been designed to deliver power and flexibility to the analyst, reducing the need to return to DP with requests for additional tasks. Cloning reports, configuring templates, respecifying entire sets of reports in a single step – there are many time-saving tools that can only be found in Ruby. Ruby exports tables and charts quickly and accurately to Excel and PowerPoint, eliminating the need to “cut and Paste”. Changes to the Ruby reports can be updated from within Excel and PowerPoint using our supplied Macros.
For Data Providers
Ruby streamlines the data processing function and can deliver data packages to your clients quickly. Ruby can export data and/or tables and charts in all common formats, SPSS, Excel, PowerPoint, etc. To give real analytical power to your clients we recommend Ruby Analyst or online delivery with Ruby Laser or RubyGo on a smart phone. Do data splits effortlessly on omnibus data, or provide customized analysis that go way beyond the basic cross-tab output.
For Data Processing Personnel
Ruby can import data from all commonly used collection systems, including Quantum, SPSS and IBM Dimensions. Perform partial imports from different systems. Import data waves for complex tracking jobs with full diagnostic reporting. In-built verbatim coding tools provide the power and flexibility to save large amounts of time on this repetitive task. Automate data imports, cleaning, constructions and reporting in Ruby using commonly available VB.Net skills.
TESTIMONIAL
Winner 2008 MRS/ASC Technology Effectiveness Award
What the judges said: An excellent solution. The integrated approach to merging data, simplifying communication of complex analysis specifications, delivering interactive results to the client’s desktop and automating all these through a single scripting language should significantly reduce errors, turnaround time and cost.
TESTIMONIAL
"I cannot say thank you enough for the timely and expert support. Michael and the whole Red Centre team really came through for us in a tight pinch, jumping into the middle of a complex task and proactively exceeding our needs. You guys rock!"
Scott Snow, Metrixlab, Scottsdale, AZ, USA
TESTIMONIAL
“….. a full-fledged tabulation and reporting system aimed squarely at the data processing professional. If you are looking for a Quantum replacement, this program deserves a test-drive.”
Tim Macer meaning ltd London, UK
TESTIMONIAL
With the help of a market research technology consultant, who previously led I.T. for one of the largest global research firms, we reviewed all of the industry-leading software options, as well as many of the smaller players. Ruby, with its seemingly infinite ability to customise and adapt to varying customer demands, was clearly more flexible, powerful, comprehensive, and able to be automated than the alternatives. Overall, we have been absolutely delighted by the capabilities and flexibility of the Ruby product, the technical competency and service mentality of the Red Centre and Knowledge Navigators personnel, and the potential they both have to advance the efficiency, quality and capability of our organisation.
Jeffrey I. Goldstein, President, AcuPOLL Precision Research Inc. Ohio, USA
TESTIMONIAL
“…..if you do a lot of tracking surveys and want to easily be able to cut your data every which way in a fairly effortless manner, once you get the survey set up right, then this is the software package for you.”
Mark Kupferman Market Research blogger Orlando, Florida, USA
TESTIMONIAL
“The support provided by Red Centre has been outstanding. The level of practical research knowledge and technical expertise the support team provides is unique in our experience.” “Although initially apprehensive about the time difference, we now feel we wouldn’t want it any other way. We can email issues to the support team at 6pm and arrive back at work in the morning to find advice, technical solutions, new documentation and even fully functional scripts waiting in our inbox.”
Tim Daplyn Red Brick Research London, United Kingdom
TESTIMONIAL
I have been doing data analysis for over 25 years, using many different products. Ruby, from Red Centre Software is by far the best for many reasons. Some of the reasons are, it is blindingly fast, it has functions and utilities that make importing any sort of data a breeze. It has been developed from a data analyst’s perspective, not a programmer guessing what is needed in a data analysis package. It makes a real difference. When used with VB.net Express it really rocks, it has intellisense, step through debugging, colour coded auto-formatting. I can even interface it to our SQL server on the web. The productivity gains we have enjoyed, together with faster turnaround times our clients enjoy. Ruby is one of our main competitive edges.
Michael Potter, Operations Director Anovation Hong Kong
TESTIMONIAL
We were able to move to Ruby a couple of years ago, and it is now the main program we use, because it can do everything we need to do. I find it is an extremely powerful and flexible tool. Other tools can be quite restrictive, but Ruby is very powerful and completely flexible. The program goes beyond what more traditional DP cross-tab tools … compared with other programs I have used, Ruby allows me to filter and drill down into the data much more than I could with them. It’s especially good at exporting live charts and tables into documents. Once they are in PowerPoint or Word, trend charts can be opened up and adjusted as necessary. When it is a live chart, it means you can update the data. Instead of having to go back to Ruby, open it up and try to find the chart and then read the data, you can just double-click it inside PowerPoint and you see all the figures change. And there is even an undo ….. for any unintentional errors.
Amy Lee, Data Processing Manager Inside Story Australia
TESTIMONIAL
“Ruby is a sophisticated analysis tool, making handling large tracking projects easy. Good scripting capabilities are an added bonus”
Mike Townsend AMR Sydney, Australia
TESTIMONIAL
BDA Marketing Planning has been using the Ruby platform to administer our extensive consumer surveys for the past 7 years, and have found it to be a robust, productive and well featured tool for data analysis. Continuous product development and hands-on client support further adds to the benefits that we have enjoyed from Red Centre Software.
Craig Gillon BDA Marketing Planning Melbourne, Australia
TESTIMONIAL
"We selected Ruby and Ruby Laser after evaluating all the other products on the market. The Ruby product has all the tools that allow us to deliver high quality reports, on time and on budget, while providing our clients the opportunity to further 'slice and dice' their own data using Ruby Laser."
David Bryant Thoroughbred Research Group Louisville, Kentucky, USA
TESTIMONIAL
After searching numerous platforms and beta testing various programs, only to discover that they could not handle our massive data set, Ruby’s unique approach to data architecture provided the solution we were looking for, combined with a simple user-interface. Ruby Laser’s online features extended these capabilities to allow for data access from any location, with the same minimal load-time. The Red Centre team acted as true partners, through every step of our engagement, and worked tirelessly, to make sure the final product met and exceeded our expectations.
Kourosh Arienejad Leiberman Research Worldwide Cincinnati, USA
