Easy, Fast, Flexible, Powerful

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Ruby is a fantasic productivity booster that will have you ripping through your work in no time!

Easy

Create complex multi-layered tables with just a few mouse clicks, such as Behaviour within Age within Gender within Region
Organise all job-related documents (Word, PowerPoint, HTML, etc) under one job folder using Ruby’s Table of Contents model
Cross tabulate and chart external data (eg GRPs, warehouse withdrawals, financial indices, etc) against survey variables
Export tables and charts to Word/Excel/Powerpoint as data, graphics or as recreated MSGraphs
Automatic updates for continuous tracking jobs, including tailored PowerPoint slide shows
Produce presentation quality tables and charts, with full user control over fonts and layout

Patented data traversing algorithm for blindingly fast processing speed
Outperforms any other general-purpose market research analysis tool
Process millions of cases in a few seconds
Automated job scripts for setup, analysis, updating after new data waves and automated reporting and charting gets the grunt work done so you can focus on adding insight for your clients
Use VBScript or JavaScript to automate complex or repetitive tasks or to integrate inputs and outputs with other applications

Import from SSS, Quantum, Surveycraft, SPSS, SAS, RDBs, CSV, any card image, etc
Manipulate rows and columns arithmetically and statistically in many ways
Independently specify the variable, code, matrix expression, weight and/or filter for each row and column
Reorganise or hide or remove or add rows and columns at any time
Analyse either graphically or numerically
Slice, dice and drill by interactive filtering
Dynamically interact with generated reports by summing rows or columns, showing/hiding frequencies, sorting on any key, re-percentaging on different bases, even basing one table on a row or column of another table altogether
Interactively or conditionally select periods for statistical comparisons against benchmarks or for piecewise linear regressions
Create and apply your own weighting matrices at will
Do the sorts of things you would otherwise have to specify in Quantum or Surveycraft or SPSS, but using a Windows GUI instead of arcane and archaic command syntax

No practical limits to number of variables, cases, codes, constructs, tables, charts, etc
Handle time series data from daily through to yearly and beyond, with full recognition of the real calendar at every point for intelligent handling of out-of-field
Use any type of data: categorical, quantitative, single-response, multi-response, incremented, hierarchic, textual, or any mix thereof
Create new variables by mapping or constructing codes under any mix of Boolean or arithmetical conditions, including new hierarchic variables to any depth and with any number of nodes
Handle tens of thousand plottable points (eg daily data from 1950) as easily as 52 weeks
Select different rolling algorithms for control over roll-ins and out-of-field periods
Access an in-built Events/Attachments data base which allows any type of file (multi media, graphics, AV, spreadsheets, live web links etc) to be attached to any code of any variable, such as advertising executions to a week code, pack shots to a brand code, or anything else you like

Now you have no excuse putting up with unproductive, slow or ancient software which does nothing for your productivity; Ruby gives you it all!